Category Archives: Social marketing

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Effective Marketing using twitter

Twitter is widely accepted micro blogging platform effectively used for online marketing by social media experts world wide. As a social media website, 100% achievement of Google trust in means of 10/10 Google page rank is main attraction of Twitter. Billions of tweets, re-tweets, chain interactions generated by millions of users keep twitter as a highly authorized website accepted by Google in its page rank criteria.
Let us discuss on how twitter can be effectively used for marketing.
Twitter, as a highly interactive micro blogging platform, increase quick promotion features using tweets & re tweets. By optimizing twitter profiles with appropriate description, following and unfollowing features, a profile can achieve better social authority which will improve certain qualities of a twitter profile in achieving trust, popularity, search engine visibility, page rank, social authority etc.
Power of listing
A twitter profile and its high number of tweet statutes listed in Google, increases its authority. A twitter profile followed by powerful twitter lists increases it popularity. A twitter profile with huge number of powerful followers increases its social trust.
Lots of people ask if they can use their twitter account for internet business and marketing. Many people doubt if this is actually possible, but the answer is yes. You can actually use your twitter account for internet marketing. Here’s a few great twitter marketing tips for successful internet Marketing. Here are few tips related to twitter profile building.
Be regular and Social
Try to use twitter account regularly. Tweets more impressive stuffs. Attract more followers and get more re-tweets. Participate with interactions of twitter profiles. Re tweets interesting tweets made by trusted twitter profiles. Adding favorites, replying to interesting tweets, embedding valuable tweets with blog post can increase power of twitter profiles.
Be Influential
Try to get more powerful followers by tweeting useful stuffs. Publish your twitter profile with other social media profiles, blogs and link your profile with your published articles, blog posts, guest posting etc.

Twitter Profile Building

Follow powerful twitter followers. Check the social authority of identified twitter profiles. Check the language, location, age group of twitter profiles you followed. Analyzed the google trust and page rank of twitter profiles. Always try to participate with interactions made by powerful twitter profiles.

  • Potential clients.
  • Potential joint venture partners.
  • People that will help spread my message.
  • Followers of my rivals.

Building Trust in Social Media

trustBuilding social trust of consumers or Achieving trust of social audience is the key of social media marketing. If we analyze the success stories in social media marketing, most of them are based on content strategies and right spread usages. The main investment can be valuable stuff in the mode of quality content. Production, publishing and promotion of some impressive content in the form of messages which always generate more interactions.

When theories believed to be succeed in area of new thought generation, contents in the form of messages, actionable words, drive the audience to interact and its supporting media formats makes the success. All of it is a combination of curiosity generating words and images or videos. But in final results, it comes close number of views, likes, comments, shares and other interactions and activities generated among the social media audience.

The signals achieved and passed by creation of high level interactions bring more level in social trusts.

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Benefits of Social SEO in Your Business

Let us discuss some benefits or some advantages for doing social media optimization for your SEO activities. Social media always gain some extra marks for search engine optimization process. Many years before Google published their statement in Web master help video, in which Matt Cutts, webspam team head of Google was confirming that they count the social points or social authority achieved by a website in search engine ranking. Actually what it works in right direction is relationships as the recommendations of a website for listing it in prime positions for a keyword. The relationship and its authenticity, power etc are other back bones for the authority achieved by a website.

How social media benefits in SEO

Google algorithm counts social signals received by a website in their search engine ranking factors. In the previous form of reputation count, the recommending back links were beneficial in search engine ranking process. But now the situations explains that the back links are not directly the contributing factors but it indirectly push a website URL in listing in a better position. But the direct factor leads into the search engine ranking is the power of the link. Power in the sense, how much authentic is the back link.

Similarly social signals achieved by social media coverage of a website also indirectly push a website URL in search engine ranking. For example a website or a website page is shared in a social media profile. If somebody interact with that activity, such as like, share, comments, the website may get some sort of benefits as its page URL is discussed in a social media website. Here also the benefit can be less when it comes to search engine listing. But the social signals can be greater if the sharing or further interaction has completed by a powerful profile.

In detail, the social signal achieved by a website as an interaction or response made by a strong social media profile  with more influence will be high than a share, like or comment made by a profile with less influence, less followers and less network coverage.

How Social SEO affect your Business?

As Google counts the social signals achieved log files from social media websites as a main point contributing in search engine ranking and page ranking authorities, interactions received by social media user connected to a particular website or web page will add more benefits in search engine ranking. Read more about Benefits of Social SEO in Your Business

Social Media Link Building

Social media is impossible to stop and increases steadily and with significant purpose. By getting engaged in social media can help to acquire many. The most important thing in obtaining good page rank for a website is through link building. Social media is just only a single component in social link building. Only after acquiring the links SEO can be improvised. Here are some of the recent strategies used by the SEO Experts.

Create Striking Content

Interesting catchy contents, pictures and necessary videos are another ways of sharing and posting to social Medias. The contents have a great role in website design and marketing. SEO and inbound marketing are extremely important for link building, so that by developing unusual contents will be worthy in mentioning by others.

Timely Posts

According to my observation, the best time for our tweets and posts to be shared are 8:30am-10am EST and 11:30am-1pm EST time slots. Hereby posts can strike the users on the east coast in the morning and west coast, east coast while 11.30am – 1 pm EST again. Always it’s good to see the time and days that work great for your audience.

Why use social media website for link building

There are many important factors connected with why use social media websites for link building. Google does not allow manual link building. Buying  paid links, building manual links, using automated mechanisms for building back links etc are against Google’s policy and term and conditions. After the algorithm change made in the Google search engine named penguin, the pointing links coming from low quality pages and websites will not contribute any benefits in search engine ranking. But same time the pointing links coming from low quality websites and pages with any authority trust and Google page rank many hurt the existing search engine ranking. Read more about Social Media Link Building